When it comes to new products, we often think of the worst things in the world, and we try to do the opposite. We can all agree the worst thing in the world is bubble gum flavored lip balm in dainty little tubes. Cannon Balm Tactical Lip Protectant is not that.

At .56 oz, Cannon Balm is nearly 4x the size of the stuff they sell in grocery store check-out lanes.

It's made of premium, natural and organic ingredients and formulated with SPF 15 to protect against UV rays.

Tested by active-duty military personnel, the unique formulation holds up in the harshest conditions, even withstanding temperatures up to 100 degrees. Has a fresh mint taste that appeals to men, not teenage girls.

Upgrade to the Lip Balm that's as wide as a screwdriver handle. Repair and defend with Cannon Balm.