• Buy Now, Pay Later

Mission & Value Statement

At Pure Hockey, our mission is to be the #1 specialty hockey retailer by sharing our love of hockey with everyone around us. Our core company values are customer service, hard work, integrity and growing the game

Who We Are

With over 70 stores across the country and a leading e-commerce website, Pure Hockey is the #1 hockey retailer in the U.S. We’re focused on providing an exceptional end-to-end shopping experience for our customers and building and rewarding brand loyalty, and we do this by leveraging and demonstrating our product expertise, attracting, retaining, and developing high-quality employees, and maintaining operational and financial stability.

We help you improve your hockey experience and elevate your game so you can accomplish your goals on and off the ice.

We help you find the right gear for your game, no matter your skill level We get involved – with our friends, our families, our teams and our communities

We have fun – it is hockey after all!

We invest in the future – through partnerships with the NHL, NHLPA and USAH, we introduce over 20,000 first-time players to hockey each year


  • Medical, Dental, Vision and Disability Insurance
  • Paid Holidays
  • Paid Vacation
  • 401(k) with match
  • Flexible Schedules
  • Company Discount 25%-50%
  • 24 Hour Employee Assistance Program
  • Growth Opportunities; promote from within